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Heraeus Introduces Venus White Teeth Whitening Systems.

Venus White Max, Venus White Pro & Venus White Ultra provide a complete offering of patient- and practice-friendly whitening systems.
SOUTH BEND, IN, February 10, 2010 — Heraeus Kulzer, LLC, the worldwide leader in dental esthetics, recently announced an expansion on its successful teeth whitening line, Venus White. As part of the complete Venus Esthetic System, Venus White now provides a comprehensive offering of whitening products for patients at every level of treatment.
Venus White Max is an in-office treatment of 38% hydrogen peroxide gel that whitens teeth in an hour or less. The syringe-to-syringe mixing chemically activates the product, ensures a thorough mix and provides maximum freshness. Venus White Max contains potassium nitrate which helps minimize any sensitivity associated with bleaching.
Venus White Pro is a mint-flavored take-home whitening system for custommade trays. It is available in 16% and 22% carbamide peroxide strengths, and contains potassium nitrate which helps minimize any bleach sensitivity. An update to the existing Venus White product, Venus White Pro comes in sleek new packaging and has a stickier, more viscous gel.
Venus White Ultra is a unique entry-level whitening option comprised of seven upper and seven lower pre-filled, disposable whitening trays. The different sized upper and lower trays allow for the best fit, while the thin trays are designed to mold securely around each tooth for maximum comfort. Each disposable tray is pre-filled with mint-flavored, 11.2% hydrogen peroxide gel.
“Venus White has allowed me to meet the needs of almost every patient when it comes to whitening,” explained Shannon Pace, CDA CDD. “Whether it’s through the in-office Venus White Max or letting them take Venus White Ultra home, there is a whitening solution for every patient.”
For more information on Venus White, please call (800) 431-1785 or visit www.smilebyvenus.com.

Press Release for Download


February 10, 2010

Venus White Teeth Whitening Systems

About Heraeus


Heraeus, the precious metals and technology group headquartered in Hanau, Germany, is a global, private company in the business segments of precious metals, dental health, sensors, quartz glass and specialty lighting sources. With revenues of more than EUR 10 billion ($15 billion) and more than 11,000 employees in over 100 countries, Heraeus has stood out for more than 150 years as one of the world’s leading companies involved in precious metals and materials technology.
Heraeus Kulzer GmbH, a subsidiary of the precious metals and technology group Heraeus, is one of the world’s leading manufacturers of dental products, with headquarters in Hanau, Germany, and subsidiaries in the US, Europe, and Asia.
The Heraeus Kulzer Dental Division provides dentists, laboratories and patients with the ultimate in esthetic dental solutions. Heraeus Kulzer empowers dental professionals to provide patients with the most natural-looking restorations while respecting a healthy and conservative approach to clinical dentistry. For more information on Heraeus or its products, call 800.431.1785 or visit www.heraeus-kulzer-us.com.